See What People Are Talking About

This entry is part 4 of 10 in the seriesIs Social Media a Time-Suck?

Large corporations spend millions of dollars, prowling the streets, seeing what the trends in fashion, music, and culture are. They rely on feedback from companies like Gallup, the Nielsen Ratings, and American Consumer Opinion to see what’s hot and what’s not. In a small business, you don’t have the same level of resources. But that’s …

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