[box color=”blue-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]
Google Places can be a powerful marketing tool for your business. If you haven’t yet set up your free Google Places listing, then you should make that your next Internet marketing priority. Once you have your Google Places page set up, you will then need to learn how to use it to its fullest potential, so that you can start seeing results as quickly as possible. One great way to increase your bottom line on Google Places is by offering your page visitors a coupon (and this is not in reference to those paper things you get out of the Sunday paper). So, how do you give your customers coupons in virtual reality? Here is a guide to setting up a coupon in Google Places:
Google Offers. Google makes it super easy to set up a coupon through your Google Places page. Simply access Google Offers and Deals through the Offers tab, in the upper left-hand corner of your computer screen, indicate that you would like to set up a new offer, and then proceed to create your coupon.
Coupon information. From the Google Offers screen, you will be prompted to fill out pertinent information for your coupon offer. You will need to start with a headline of up to 25 characters. This headline should be catchy, should speak to your target demographic, and should contain strong keywords. You have the option of creating a sub-heading of up to 35 characters, and you should take advantage of this chance to embellish on the meaning of your headline. In the details section, you can insert up to 250 characters to describe the details of your offer. Be specific here, being sure to list essential defining information for the deal (cost, restrictions, etc.). Once adding your text, you will have to indicate a “good until” date. You can only run one Google Offer coupon at a time, so be choosy. You do have the option of inserting an image and a coupon code. For optimum results, and convenient tracking, take advantage of both of these opportunities.
Publish your offer. You will be able to see your coupon every step along the way as you input the coupon information, on the preview screen to the right. Once you are content that you have created the coupon you want, simply hit the publish button to make it go live within 24 hours.
Editing your coupon. If you want to edit your coupon, or set preferences for either mobile or print coupons, simply access the deal via the Google Offers button.
Take advantage of everything Google+ Local has to offer! Visit http://kenivey.com for details.