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Ever thought you could be involved in a conversation with Ashton Kutcher, Jon Stewart, or Miley Cyrus? What about some of your industry’s rock stars? Well, you can, through social media. Tools like Twitter and Facebook make it easy to connect with the stars and the experts on a person-to-person level. Here’s how:
- Get on their radar. Read their blog. See what they’re writing about. Retweet their tweets, comment on their Facebook page, and link to their content. The goal is not to become a stalker, but to let them know you’re out there, and you’re more than just a fanboy or fangirl. (If you feel a little stalker-ish, remember that they’re posting their content in a public forum, for public consumption.
- Add value. Leave insightful blog comments that expand on the topic. Write your own blog post and link back to theirs. Create a video response. Let them know about your experiences and results using the methods or techniques they’ve taught.
- Ask a question. Give them something to respond to! Ask a question that shows you understand their topic, and that you’ve followed their information streams. Don’t make it too personal, but make it unusual – something that you haven’t seen answered elsewhere, but something other followers might wonder about, too.
- Don’t get offended. With tens, and sometimes hundreds, of thousands of followers, chances are that your question is one of dozens they’ll receive. If yours doesn’t get answered, don’t get hurt feelings. It’s purely a matter of volume, not anything personal against you.
- Rinse and repeat. Keep at it – the longer you work at establishing the relationship, the more familiar your name will seem. If your question isn’t answered the first time you ask it, post it again. Try a few times, and then move on and ask another.
- Give before you ask. If you’re hoping to establish a relationship with someone in your industry as a potential joint venture partner, or because you want to guest post on their blog, then you have some more work to do. The top dogs in different niches receive dozens of requests for help. Stand out from the crowd of favor-seekers by doing something for THEM first.
Getting noticed by the stars in Hollywood, or in your industry, is possible. But rather than sending a fan letter via post and waiting months for a reply, cut through the red tape and go directly to the source via social media. It will save you time, and save yourself a postage stamp.
As an entrepreneur, time is your most precious asset. It’s the one resource you cannot beg, borrow, steal or replace. While some people are thinking of social media as a sinkhole for losing hours and days, smart business people know they can leverage their networks for a variety of business-related purposes. Hopefully, this series has given you some ideas for saving yourself time, money, and effort.