Rutherford Reader

Articles from my newspaper column

Why Having Your Business on Google Places is So Important

[box color=”blue-vibrant” type=”square” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box] Does your business have a Google Places listing?  If you answered “no,” then you need to get on the task of setting up your Google Places listing, and …

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5 Easy Steps to Keep Your Google Places Listing SEO Optimized

[box color=”blue-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box] Your Google Places listing can be one of the most powerful web marketing tools available – second only to your website.  However, it is not enough just to …

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Introducing the New Google Plus Local

[box color=”blue-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box] There was a lot of talk surrounding Google’s introduction of its very own social networking platform: Google Plus.  How would it fare next to giants like Facebook and …

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5 Most Important Components of Your Google Places Listing

[box color=”blue-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box] Your Google Places page can be one of the strongest marketing tools you have in your arsenal, as long as you know how to use it to its …

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Understanding the New Google Places

Google recently sent the Internet business community into a frenzy with its announcement that Google Places would no longer be called Google Places. In addition to its new name – Google+ Local – the business listing powerhouse will also change locales, to be housed in Google’s relatively new social networking platform, Google Plus. Google Plus …

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How to Leave a Review Using New Google + Pages

[box color=”purple-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box] Google’s recent announcement of the absorption of Google Places into Google + Local sent a flurry of panic throughout the Internet business community.  After all, Google Places was …

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