Rutherford Reader

Articles from my newspaper column

Connect with “Experts”

This entry is part 10 of 10 in the seriesIs Social Media a Time-Suck?

Ever thought you could be involved in a conversation with Ashton Kutcher, Jon Stewart, or Miley Cyrus? What about some of your industry’s rock stars? Well, you can, through social media. Tools like Twitter and Facebook make it easy to connect with the stars and the experts on a person-to-person level. Here’s how: Get on …

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Execute a Survey or Poll

This entry is part 9 of 10 in the seriesIs Social Media a Time-Suck?

In an earlier article in this series, we covered using your social media networks to get informal opinions from your followers and friends. Now, let’s cover how to solicit more structured input. There are a number of ways to create and post “official” polls or surveys, none of which involve getting a paper survey printed, …

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Cut Through Customer Support

This entry is part 8 of 10 in the seriesIs Social Media a Time-Suck?

Make a choice: Would you rather spend the December holidays with your crazy Uncle Bob the roadkill taxidermist attached to your hip, or spend the afternoon trying to troubleshoot your computer modem by phone with your cable company? If you’re like most people, you’d ask Bob to pull out the photos of the lifelike armadillos. …

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Share Important Announcements

This entry is part 7 of 10 in the seriesIs Social Media a Time-Suck?

You’re changing the name of your podcast. You just gave birth to a baby girl. You’re heading to Los Angeles for an upcoming trade show. You are releasing a new online product. All these are perfect opportunities to use your social media networks to help spread the word far and wide. When you have something …

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See What People Are Talking About

This entry is part 4 of 10 in the seriesIs Social Media a Time-Suck?

Large corporations spend millions of dollars, prowling the streets, seeing what the trends in fashion, music, and culture are. They rely on feedback from companies like Gallup, the Nielsen Ratings, and American Consumer Opinion to see what’s hot and what’s not. In a small business, you don’t have the same level of resources. But that’s …

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Get Answers to Your Burning Questions

This entry is part 2 of 10 in the seriesIs Social Media a Time-Suck?

It used to be that all the answers to your questions could be found in online article directories. Then, when they became overrun with junk and advertisements, Wikipedia became the guru of choice. But even Wikipedia won’t give you the answer to every question you have. Sometimes the information is too arcane, or sometimes you …

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social-media-waste-of-time

Is Social Media a Time Suck?

This entry is part 1 of 10 in the seriesIs Social Media a Time-Suck?

When many people think “social media,” the automatic response is “waste of time.” Facebook is the place you go to play Farmville while your boss isn’t looking. YouTube is where you head when you have five minutes to spare and you need a good laugh so you watch the “Jackass” video a few more times. …

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