Reputation Marketing

Reputation Marketing is a way to propel the best type of marketing – word of mouth – into the digital age.

These articles will give you a sense of the ‘how and why’ of elevating from reputation management to marketing your reputation pro-actively.

billion dollar bully

Billion Dollar Bully?

Yelp is getting some more negative attention, this time from Prost Productions and Director/Producer Kaylie Milliken. Her Kickstarter campaign describes Billion Dollar Bully as “a documentary on marketing giant Yelp’s $3.6 billion racket against small business owners.”  This isn’t the first time Yelp’s been under fire for business practices that some describe as bullying. Do subscribe …

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More Complaints About Yelp Advertising Practices This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last.  The BBB currently gives them A+ status – even with 1400+ complaints! So, the claim is that you’re penalized if you don’t advertise. But – what if you DO advertise? Here’s an example …

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Google Places Reviews: How to Get Them and How to Respond to Them

Your business’ Google Places listing is an integral part of your online reputation, and is an invaluable tool when it comes to the Internet marketing of your business. One essential factor that contributes to the success (or lack thereof) of your Google Places listing is customer reviews. In order to make the most out of your Google Places listing, you should have plenty of relevant, high-quality customer reviews. How do you handle the reviews aspect of your Google Places listing? Here are some tips for how to get and respond to Google Places reviews.

How to Leave a Review Using New Google + Pages

[box color=”purple-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box] Google’s recent announcement of the absorption of Google Places into Google + Local sent a flurry of panic throughout the Internet business community.  After all, Google Places was …

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