Marketing

Local Marketing

Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject.  All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc. Not that …

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Connect with “Experts”

This entry is part 10 of 10 in the seriesIs Social Media a Time-Suck?

Ever thought you could be involved in a conversation with Ashton Kutcher, Jon Stewart, or Miley Cyrus? What about some of your industry’s rock stars? Well, you can, through social media. Tools like Twitter and Facebook make it easy to connect with the stars and the experts on a person-to-person level. Here’s how: Get on …

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Execute a Survey or Poll

This entry is part 9 of 10 in the seriesIs Social Media a Time-Suck?

In an earlier article in this series, we covered using your social media networks to get informal opinions from your followers and friends. Now, let’s cover how to solicit more structured input. There are a number of ways to create and post “official” polls or surveys, none of which involve getting a paper survey printed, …

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Cut Through Customer Support

This entry is part 8 of 10 in the seriesIs Social Media a Time-Suck?

Make a choice: Would you rather spend the December holidays with your crazy Uncle Bob the roadkill taxidermist attached to your hip, or spend the afternoon trying to troubleshoot your computer modem by phone with your cable company? If you’re like most people, you’d ask Bob to pull out the photos of the lifelike armadillos. …

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Share Important Announcements

This entry is part 7 of 10 in the seriesIs Social Media a Time-Suck?

You’re changing the name of your podcast. You just gave birth to a baby girl. You’re heading to Los Angeles for an upcoming trade show. You are releasing a new online product. All these are perfect opportunities to use your social media networks to help spread the word far and wide. When you have something …

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