Cut Through Customer Support

This entry is part 8 of 10 in the seriesIs Social Media a Time-Suck?

Make a choice: Would you rather spend the December holidays with your crazy Uncle Bob the roadkill taxidermist attached to your hip, or spend the afternoon trying to troubleshoot your computer modem by phone with your cable company? If you’re like most people, you’d ask Bob to pull out the photos of the lifelike armadillos. Let’s face it; these days, customer support can be a pain in the rear, not to mention a huge time suck.

Thank goodness, you can turn to your social network to help you out. Here’s how:

  • Tweet first. There are a number of major companies, including Zappos.com and Comcast, who have customer service reps following twitter streams and searching for their brand name in search of unhappy customers. If you can post your issue in 140 characters or less, go for it! Hint: make sure you use the company name – spelled correctly – in your tweet, and employ hashtags where warranted. In other words: “My #HP OfficeJet 5600 won’t print from my MacBook Pro. Anyone have any ideas? Continue reading Cut Through Customer Support

Find Resources

This entry is part 5 of 10 in the seriesIs Social Media a Time-Suck?

If you’re in search of a great graphic designer, you may want to skip Elance and go directly to Twitter, do not pass go. Finding recommended vendors and freelancers for your business may be as easy as asking the hundreds of folks in your social media network who they recommend. Here’s a breakdown of ways to find trusted contractors, by social media outlet:

  1. Google Plus Local. With the recent merging of Google Plus and Google Maps you can now find nearly any type of service imaginable, along with critical contact information and most importantly – online reviews.  Depending on your settings, you’ll find “personalized results” which will give more “weight” to reviews from friends in your “circles”.
  2. LinkedIn. One of the most powerful elements of LinkedIn is the “recommendations” feature. You can write, read, and request recommendations from others in your network. It may take a little legwork, but you can use this feature to find a great copywriter, and read what others have to say about him or her. Think of it as a Yelp for people. Continue reading Find Resources

Get Fast Feedback

This entry is part 3 of 10 in the seriesIs Social Media a Time-Suck?

Everything online happens at the speed of light. Decisions that used to take weeks or months to make are now a matter of mere minutes or seconds. There is no time for a group consensus or “sleeping on it.” But with your social media network, you can still get input from a number of people, quickly. There are literally millions of people on-hand, ready and able to give you feedback in the moment.

For instance, want to know if the font on your homepage is too small? Send a tweet with the page link and ask what the general public thinks. Wondering which header graphic better conveys your business? Post them both on your Facebook page and ask for input. Continue reading Get Fast Feedback

Is Social Media a Time Suck?

This entry is part 1 of 10 in the seriesIs Social Media a Time-Suck?

When many people think “social media,” the automatic response is “waste of time.” Facebook is the place you go to play Farmville while your boss isn’t looking. YouTube is where you head when you have five minutes to spare and you need a good laugh so you watch the “Jackass” video a few more times. Twitter is where you end up when you want to commiserate about the Titans latest trade decisions, or to catch up on Real Housewives of New Jersey gossip.

Is it possible that these sinkholes of productivity could actually save you time? Yes, and in this article series I’m going to show you ten ways to leverage social media to make your life better, complete your tasks more quickly, and have more time for the things that matter (like a Plants vs. Zombies marathon – just kidding!). Continue reading Is Social Media a Time Suck?

Podcamp 2010

podcampI made my annual pilgrimage to “PodCamp Nashville” this past Saturday. This is one of two big “New Media” events I really look forward to, because New Media – meaning blogging, podcasting, and web video is still in its infancy and it’s exciting to be a part of its “coming of age”. Considering the search engine giant Google was incorporated only 11 years ago, there’s really no telling where the web (and web content) might be in another 10 years. Continue reading Podcamp 2010