I’m sure that as a business owner you sometimes wonder if your marketing is working. There are lots of articles you can read on the subject – just Google the following term:
So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are doing a good job. A good measure of success is how often you get leads – you know, how often your phone rings or you receive a web inquiry.
Here’s another fun way that I know my client’s marketing is working – after I rank a client in the search engines for a very competitive term, I start getting phone calls like this from my competitors wanting to “borrow” my client’s popularity… Continue reading Measuring ROI for Attorney Marketing