Billion Dollar Bully?

Yelp is getting some more negative attention, this time from Prost Productions and Director/Producer Kaylie Milliken. Her Kickstarter campaign describes Billion Dollar Bully as “a documentary on marketing giant Yelp’s $3.6 billion racket against small business owners.” 

This isn’t the first time Yelp’s been under fire for business practices that some describe as bullying.

Do subscribe to Yelp’s advertising campaigns?  What’s been YOUR experience?  Please comment below.

Will your website disappear on April 21, 2015?

Chances are, it’ll probably still be there.  But according to Google, if it doesn’t display properly on mobile devices – they might pull it from search results, giving preference to those sites that do, effectively making it invisible to searchers. Continue reading Will your website disappear on April 21, 2015?

Measuring ROI for Attorney Marketing

I’m sure that as a business owner you sometimes wonder if your marketing is working.   There are lots of articles you can read on the subject – just Google the following term:

Measuring Attorney Marketing ROI

So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are doing a good job.  A good measure of success is how often you get leads – you know, how often your phone rings or you receive a web inquiry.

Here’s another fun way that I know my client’s marketing is working – after I rank a client in the search engines for a very competitive term, I start getting phone calls like this from my competitors wanting to “borrow” my client’s popularity… Continue reading Measuring ROI for Attorney Marketing

Hey! It’s on like Bing-Bong, Jack.

on like bing-bong jack!

So, I got another message from Bing today – you know, the same people who are running the skewed ads poking fun at Google (for doing the same thing Bing’s been doing forever.)

It’s a really cheery “Update” – sounds good so far…  then they drop the Bing Bomb… They’re taking away our ability to post deals or coupons for free.  Presumably, that means either: Continue reading Hey! It’s on like Bing-Bong, Jack.

How to Set Up a Google Plus Local Review in 5 Easy Steps

[box color=”green-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google Plus

Worried about the sudden changes Google has made to Google Places?  Wondering how the new Google Plus Local format will affect those all-important business reviews?  Well, you can relax.  Google Plus Local is actually a great change – and one that will enable customers to leave even more comprehensive, detailed, and accurate reviews than before.  What’s more is that Google has made the whole process super simple, even for those completely unfamiliar with the Google Plus user interface.  Want the details?  Here are instructions for how to set up a Google Plus Local review in five easy steps: Continue reading How to Set Up a Google Plus Local Review in 5 Easy Steps