Measuring ROI for Attorney Marketing

I’m sure that as a business owner you sometimes wonder if your marketing is working.   There are lots of articles you can read on the subject – just Google the following term:

Measuring Attorney Marketing ROI

So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are doing a good job.  A good measure of success is how often you get leads – you know, how often your phone rings or you receive a web inquiry.

Here’s another fun way that I know my client’s marketing is working – after I rank a client in the search engines for a very competitive term, I start getting phone calls like this from my competitors wanting to “borrow” my client’s popularity… Continue reading Measuring ROI for Attorney Marketing

Local Marketing

Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject.  All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc.

Not that there’s anything wrong with that – and if it works for you, then by all means keep doing it. But quite often my clients haven’t realized that their customers have changed the way they do business – which means that WE have to change the way we attract THEM. Continue reading Local Marketing

How are YOU building traffic?

It’s been a long-time practice to boost your website traffic and ranking by building links from relevant websites to your site.  With all of the Google updates over the past few years, you might be wondering if you should bother with link building at all.  Here’s what Website Magazine says:

CONTENT, CONTENT, CONTENT

The creation of quality, relevant content is the cornerstone of any link building program. Content can be created both on your website or as a separate piece that lives off your website. The more people like the content, the more they will read it and share it – musts to drive links and traffic. Content does not have to be text, although in some cases text is preferred. Content can be photographs, video, infographics, ebooks – the list goes on.

CREATE AUTHORITY

With the information that passes on the Internet, it is hard to decipher what is the best information. Companies need to lead in the ‘expert’ arena. By providing a consistent voice on topics appropriate to your company – via content, social media, PR – it will help distinguish the content you produce and help the chances of your content being shared.

– See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2013/08/27/10-ways-to-rethink-link-building.aspx

So, are YOU creating content?  Would you even know where to start?  I know many business owners that don’t think they have the skill, creativity, time, etc., to do it – but it really doesn’t have to take a lot of that to do a passable job.  Want to know how?  Let’s talk.  🙂

 

Connect with “Experts”

This entry is part 10 of 10 in the seriesIs Social Media a Time-Suck?

Ever thought you could be involved in a conversation with Ashton Kutcher, Jon Stewart, or Miley Cyrus? What about some of your industry’s rock stars? Well, you can, through social media. Tools like Twitter and Facebook make it easy to connect with the stars and the experts on a person-to-person level. Here’s how:

  1. Get on their radar. Read their blog. See what they’re writing about. Retweet their tweets, comment on their Facebook page, and link to their content. The goal is not to become a stalker, but to let them know you’re out there, and you’re more than just a fanboy or fangirl. (If you feel a little stalker-ish, remember that they’re posting their content in a public forum, for public consumption.
  2. Add value. Leave insightful blog comments that expand on the topic. Write your own blog post and link back to theirs. Create a video response. Let them know about your experiences and results using the methods or techniques they’ve taught.  Continue reading Connect with “Experts”

Execute a Survey or Poll

This entry is part 9 of 10 in the seriesIs Social Media a Time-Suck?

In an earlier article in this series, we covered using your social media networks to get informal opinions from your followers and friends. Now, let’s cover how to solicit more structured input. There are a number of ways to create and post “official” polls or surveys, none of which involve getting a paper survey printed, and sending it out via snail mail to your followers. Here are some options that are much faster and less expensive:

  • Google Docs. Create a simple survey in Google Docs (docs.google.com) and get your results in spreadsheet format – for free! You can even brand the survey with your own colors and logo.
  • Survey Monkey. If you want to email out your survey, check with Survey Monkey at http://surveymonkey.com. You can create surveys quickly and easily, and aggregate answers from up to 100 respondents for free. Get more surveys and more answers for a small monthly fee.
  • Facebook Polls. Facebook makes it really easy to add polls or surveys to your Facebook profile or page. Just go to http://facebook.com/survey to be walked through the free process.
  • WordPress Widgets. There are a number of WordPress widgets and plug-ins that can be added easily to your WordPress blog or website. Check out WP-Polls, Poll Code, Snap Poll, and Vizu.

Continue reading Execute a Survey or Poll

Cut Through Customer Support

This entry is part 8 of 10 in the seriesIs Social Media a Time-Suck?

Make a choice: Would you rather spend the December holidays with your crazy Uncle Bob the roadkill taxidermist attached to your hip, or spend the afternoon trying to troubleshoot your computer modem by phone with your cable company? If you’re like most people, you’d ask Bob to pull out the photos of the lifelike armadillos. Let’s face it; these days, customer support can be a pain in the rear, not to mention a huge time suck.

Thank goodness, you can turn to your social network to help you out. Here’s how:

  • Tweet first. There are a number of major companies, including Zappos.com and Comcast, who have customer service reps following twitter streams and searching for their brand name in search of unhappy customers. If you can post your issue in 140 characters or less, go for it! Hint: make sure you use the company name – spelled correctly – in your tweet, and employ hashtags where warranted. In other words: “My #HP OfficeJet 5600 won’t print from my MacBook Pro. Anyone have any ideas? Continue reading Cut Through Customer Support

Share Important Announcements

This entry is part 7 of 10 in the seriesIs Social Media a Time-Suck?

You’re changing the name of your podcast. You just gave birth to a baby girl. You’re heading to Los Angeles for an upcoming trade show. You are releasing a new online product. All these are perfect opportunities to use your social media networks to help spread the word far and wide.

When you have something that you want to share with the widest possible audience, leverage your networks – all of them. Here are some tips to make sure your news gets the attention it deserves.

1. Don’t be afraid to post it more than once. Particularly on Twitter, stuff gets lost in the noise. If people don’t catch it the second you post it, it may be gone forever. Use a tool like Tweriod.com to see when most of your followers are online, and post during those times. And post it a couple of times over the course of a day or so. Those who already read the original post will just delete it without thinking twice about it.  Continue reading Share Important Announcements

Take a Quick Break

This entry is part 6 of 10 in the seriesIs Social Media a Time-Suck?

Whether you’re working in an office or at home, taking regular breaks is essential for your mental and physical well-being. In the traditional office, you could head to the cafeteria for a cup of coffee, or head down to the proverbial water cooler. But when you work for yourself, taking a break to join into humanity is a little more involved. You can get in the car and drive to Starbucks for a quick latte, but that takes time and money.

You could call up a friend to check in, but who talks on the phone anymore?  Instead, here are a handful of things you can do to take a much-needed mental vacation, all from the comfort of your own home, all via your social media networks: Continue reading Take a Quick Break