Google Places Paid Advertising

[box color=”yellow-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google Ads

As you may or may not know, a Google Places listing is almost essential to your business’ overall Internet marketing success.  Over 97 percent of all consumers use search engines like Google to find local businesses; therefore a Google Places listing can go a long way in helping you establish the strong web presence that is so important to businesses in this age of technology.  Google Places is a relatively new interface, and many businesses are still figuring out how to use it to its optimal advantage.  In addition to having a strong Google Places listing, you may also use Google paid advertising to increase its effectiveness.  Want to know more?  Here is a guide to Google Places paid advertising: Continue reading Google Places Paid Advertising

7 Requirements of a Google Places Listing

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UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

google places listing

One very important tool that your business should have in its Internet marketing arsenal is a Google Places listing.  Not only is Google Places free and easy to use, but it is also one of the most prominent and powerful entities on the web when it comes to business advertising.  As a matter of fact, it is safe to say that Google Places has completely taken over the yellow pages market, making that bulky book a thing of yesterday.  Your business should be taking advantage of all Google Places has to offer, and that begins with a complete listing.  Want to know how to get the most out of your Google Places page?  Here are seven requirements of a Google Places listing: Continue reading 7 Requirements of a Google Places Listing

3 Easy Ways Google Maps and Google Places Will Deliver Customers to Your Door

[box color=”navy-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Getting Customers

If you know anything about business web marketing, then there is no doubt that you’ve heard of two powerful offerings from the Internet powerhouse, Google: Google Maps and Google Places.  Google Maps is an interactive map application that encompasses features like driving directions, zoom in/out, multiple map views, business location and contact information, and more.  Google Places is an extension of Google Maps, bringing points of interest from Google Maps to life with individualized Places pages.  If your business is not using both Google Maps and Google Places to attract new customers, then you should work on setting up your Google presence, and right away.  Want to know more?  Here are three easy ways Google Maps and Google Places will deliver customers to your door: Continue reading 3 Easy Ways Google Maps and Google Places Will Deliver Customers to Your Door

Google Places Content Policies and Why It’s Important to Follow Them

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UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google Policy

Your Google Places listing can be a very valuable tool when it comes to web marketing and establishing a strong Internet presence.  However, there is a right way and a wrong way to use your Google Places listing.  For this reason, Google has outlined certain policies regarding your listing content, and you must adhere to these policies if you are to use Google Places to its optimum potential.  Here is a guide to understanding Google Places content policies and why it’s important to follow them: Continue reading Google Places Content Policies and Why It’s Important to Follow Them

How to Set Up a Coupon in Google Places

[box color=”blue-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google Coupon

Google Places can be a powerful marketing tool for your business.  If you haven’t yet set up your free Google Places listing, then you should make that your next Internet marketing priority.  Once you have your Google Places page set up, you will then need to learn how to use it to its fullest potential, so that you can start seeing results as quickly as possible.  One great way to increase your bottom line on Google Places is by offering your page visitors a coupon (and this is not in reference to those paper things you get out of the Sunday paper).  So, how do you give your customers coupons in virtual reality?  Here is a guide to setting up a coupon in Google Places: Continue reading How to Set Up a Coupon in Google Places

5 Ways to Use Google Places for My Business

[box color=”green-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place. [/box]

Google+ for business

Launched in 2009, Google Places was developed to serve as an online yellow pages – allowing businesses to park virtual offices in their prospective locations on Google Maps, and then to furnish those offices with everything relevant about their businesses that they would want potential customers to know.  Since then, Google Places has completely overtaken the yellow pages market, making that big, cumbersome book all but obsolete.  As a matter of fact, statistics show that 97 percent of all consumers use the Internet as their number one source for finding local businesses.  In light of these startling numbers, it seems that many businesses are still struggling with the logistics of using Google Places to its maximum potential.  How can you get the most out of your Google Places listing?  Here are five ways to use Google Places for your business: Continue reading 5 Ways to Use Google Places for My Business

Introducing the New Google Plus Local

[box color=”blue-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google+ Local

There was a lot of talk surrounding Google’s introduction of its very own social networking platform: Google Plus.  How would it fare next to giants like Facebook and Twitter?  While it seems the comparative success of Google Plus is still up in the air in regards to mainstream social networking, many loyal fans of Google Plus argue that the relatively new social media site does fill a creative niche that sets it apart from its competitors.  Businesses, especially, are finding that Continue reading Introducing the New Google Plus Local

How to Choose the Right Category for Your Google Places Listing

[box color=”blue-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google+ Local

A Google Places listing is an ideal web marketing tool for your business.  However, it is not as simple as just completing your business information and publishing your page.  You must put some time and effort into optimizing your page for maximum search engine potency, down to every last detail.  One mistake people make when setting up their Google Places listings is rushing through the setup process without putting ample research into their decision-making when it comes to things like keywords and other search engine optimization (SEO) factors.  For example, Google allows you to choose a number of business categories to associate your listing with.  While it may be tempting to just choose what you think are decent fits and get on with it, the truth is that your business categories have a lot to do with how many visitors your Google Places page attracts.  Therefore, you need to know how to make the best decision for your business needs.  How do you do that?  Here is a guide for how to choose the right category for your Google Places listing: Continue reading How to Choose the Right Category for Your Google Places Listing

5 Most Important Components of Your Google Places Listing

[box color=”blue-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google Places

Your Google Places page can be one of the strongest marketing tools you have in your arsenal, as long as you know how to use it to its fullest potential.  For that reason, it is important that you invest some time and energy into getting it just right, and from the get-go.  Having a complete, accurate, and optimized Google Places listing can mean the difference between reaping some major rewards from your Internet marketing efforts and going completely unnoticed.  So, how do you make sure your Google Places page is speaking well on behalf of your business?  Here are five most important components of your Google Places listing: Continue reading 5 Most Important Components of Your Google Places Listing

Google Places Reviews: How to Get Them and How to Respond to Them

[box color=”navy-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Online Reviews

Your business’ Google Places listing is an integral part of your online reputation, and is an invaluable tool when it comes to the Internet marketing of your business.  One essential factor that contributes to the success (or lack thereof) of your Google Places listing is customer reviews.  In order to make the most out of your Google Places listing, you should have plenty of relevant, high-quality customer reviews.  How do you handle the reviews aspect of your Google Places listing?  Here are some tips for how to get and respond to Google Places reviews. Continue reading Google Places Reviews: How to Get Them and How to Respond to Them