Google Places Content Policies and Why It’s Important to Follow Them

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UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google Policy

Your Google Places listing can be a very valuable tool when it comes to web marketing and establishing a strong Internet presence.  However, there is a right way and a wrong way to use your Google Places listing.  For this reason, Google has outlined certain policies regarding your listing content, and you must adhere to these policies if you are to use Google Places to its optimum potential.  Here is a guide to understanding Google Places content policies and why it’s important to follow them: Continue reading Google Places Content Policies and Why It’s Important to Follow Them

How to Set Up a Coupon in Google Places

[box color=”blue-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google Coupon

Google Places can be a powerful marketing tool for your business.  If you haven’t yet set up your free Google Places listing, then you should make that your next Internet marketing priority.  Once you have your Google Places page set up, you will then need to learn how to use it to its fullest potential, so that you can start seeing results as quickly as possible.  One great way to increase your bottom line on Google Places is by offering your page visitors a coupon (and this is not in reference to those paper things you get out of the Sunday paper).  So, how do you give your customers coupons in virtual reality?  Here is a guide to setting up a coupon in Google Places: Continue reading How to Set Up a Coupon in Google Places

5 Ways to Use Google Places for My Business

[box color=”green-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place. [/box]

Google+ for business

Launched in 2009, Google Places was developed to serve as an online yellow pages – allowing businesses to park virtual offices in their prospective locations on Google Maps, and then to furnish those offices with everything relevant about their businesses that they would want potential customers to know.  Since then, Google Places has completely overtaken the yellow pages market, making that big, cumbersome book all but obsolete.  As a matter of fact, statistics show that 97 percent of all consumers use the Internet as their number one source for finding local businesses.  In light of these startling numbers, it seems that many businesses are still struggling with the logistics of using Google Places to its maximum potential.  How can you get the most out of your Google Places listing?  Here are five ways to use Google Places for your business: Continue reading 5 Ways to Use Google Places for My Business

How to Choose the Right Category for Your Google Places Listing

[box color=”blue-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google+ Local

A Google Places listing is an ideal web marketing tool for your business.  However, it is not as simple as just completing your business information and publishing your page.  You must put some time and effort into optimizing your page for maximum search engine potency, down to every last detail.  One mistake people make when setting up their Google Places listings is rushing through the setup process without putting ample research into their decision-making when it comes to things like keywords and other search engine optimization (SEO) factors.  For example, Google allows you to choose a number of business categories to associate your listing with.  While it may be tempting to just choose what you think are decent fits and get on with it, the truth is that your business categories have a lot to do with how many visitors your Google Places page attracts.  Therefore, you need to know how to make the best decision for your business needs.  How do you do that?  Here is a guide for how to choose the right category for your Google Places listing: Continue reading How to Choose the Right Category for Your Google Places Listing

Google Places Reviews: How to Get Them and How to Respond to Them

[box color=”navy-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Online Reviews

Your business’ Google Places listing is an integral part of your online reputation, and is an invaluable tool when it comes to the Internet marketing of your business.  One essential factor that contributes to the success (or lack thereof) of your Google Places listing is customer reviews.  In order to make the most out of your Google Places listing, you should have plenty of relevant, high-quality customer reviews.  How do you handle the reviews aspect of your Google Places listing?  Here are some tips for how to get and respond to Google Places reviews. Continue reading Google Places Reviews: How to Get Them and How to Respond to Them

How to Leave a Review Using New Google + Pages

[box color=”purple-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]

Google’s recent announcement of the absorption of Google Places into Google + Local sent a flurry of panic throughout the Internet business community.  After all, Google Places was known for being a very powerful tool for businesses concerned with reaching the web crowd.  Fortunately, adapting to the new Google + format is relatively simple, and customers can still leave reviews quickly and painlessly.  Here is a brief rundown of how to leave a review using new Google + Pages: Continue reading How to Leave a Review Using New Google + Pages

New Google Plus Local – What Local Businesses Should Know

Google Plus Local

It is now pretty obvious that a Google Places listing is critical to a strong web presence.  What you may not know is that Google completely changed the face of Google Places.  As a matter of fact, it is no longer Google Places.  It is now Google Plus Local – a drastic overhaul of the previous Google Places platform.  It’s only natural for businesses to stress over sudden changes that force a very swift response (and an even faster learning curve).  But the good news is that Google Plus Local has the power to completely revolutionize the way you interact with customers via Google Places.  You might be surprised to find that the more you learn about Google Plus Local, the more excited you are to use it, and this is your perfect starting point for learning more.  Here is what local businesses should know about the new Google Plus Local: Continue reading New Google Plus Local – What Local Businesses Should Know