Here are my thoughts on Google Adwords – it makes sense for some people, but not for everyone.
Why is Google calling my business non-stop? Who’s REALLY behind the calls? HOW CAN I MAKE THIS STOP??????
I get asked this all of the time, so I go behind the scenes to reveal:
- who’s really calling
- why (and how) they target you
- how to make it stop. (well, most of it)
Follow along and learn how to kill the calls – and optimize your online presence at the same time!
I rarely post on SEO stuff (because it changes almost daily) but this is kind of an important update for my friends who are business owners or otherwise depend on the Web for new clients or sales.
As a marketer (and we all are) more information is better. Google's event will have folks from all over the country getting together to plan how to get more – and better – information from our shopping habits.
As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next. Enhanced Ecommerce – Google Analytics Ecommerce data traditionally focused on details about the purchase – transaction details, product details, and others. But, marketers today want to understand the entire customer journey.
Do you watch your analytics? Do you think Google collects too much information already, or should they track more?
Share your thoughts in the comments below!
You know those cool author pictures you sometimes see in Google’s search results? They may be slowly going away, in a move Google’s Matt Cutts says will increase the quality of search results. Authorship – Googles way to attribute something you write online to your profile, has been found to increase the likelihood of getting clicks in search results pages, and that’s why you’ll often see multiple pictures on the first page for a popular search term – everybody wants the click.
At this time, the SEO geeks haven’t determined exactly why people are getting cut, but it’s suspected that quality and authority of the website plays an important role. We’ll keep our eye on this. In the meantime, learn more at:
Affected by the recent “Hummingbird” update? I’ve collected some great material on Google’s latest algorithm change. Clients of mine will be largely unaffected, but I’m keeping my eye on the big “G” as they shift focus from link popularity to social signals, conversational search and great on-page SEO. Continue reading Google’s Hummingbird Update
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If you have any questions just let me know. Please comment below!
[box color=”green-mute” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]
Worried about the sudden changes Google has made to Google Places? Wondering how the new Google Plus Local format will affect those all-important business reviews? Well, you can relax. Google Plus Local is actually a great change – and one that will enable customers to leave even more comprehensive, detailed, and accurate reviews than before. What’s more is that Google has made the whole process super simple, even for those completely unfamiliar with the Google Plus user interface. Want the details? Here are instructions for how to set up a Google Plus Local review in five easy steps: Continue reading How to Set Up a Google Plus Local Review in 5 Easy Steps
[box color=”green-vibrant” type=”round” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]
Lately, there is a lot of talk about Google Places – Google’s newest web offering that seems to be revolutionizing the way businesses reach customers and market online. If you are responsible for marketing for a business, then you simply cannot afford to miss out on all the talk. That is because Google Places can be one of the most powerful tools you have when it comes to establishing a strong business presence on the Internet. Interested in knowing more, but not even sure where to start? Check out these five most asked questions about Google Places: Continue reading The 5 Most Asked Questions about Google Places
[box color=”blue-vibrant” type=”square” icon=”caution”]UPDATE: Google is now merging Maps, Places and Google+ into what they’re calling “Google+ Local”, so all features can be found in one place.[/box]
Does your business have a Google Places listing? If you answered “no,” then you need to get on the task of setting up your Google Places listing, and right now. There are a number of very compelling reasons to include Google Places as an integral part of your business marketing plan. If you need some convincing, then you should look over this list of reasons for why having your business on Google Places is so important: Continue reading Why Having Your Business on Google Places is So Important