I rarely post on SEO stuff (because it changes almost daily) but this is kind of an important update for my friends who are business owners or otherwise depend on the Web for new clients or sales.
This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last. The BBB currently gives them A+ status – even with 1400+ complaints!
So, the claim is that you’re penalized if you don’t advertise.
But – what if you DO advertise?
Here’s an example of a complaint and Yelp’s reply:
Thank you for writing. We are glad to have this opportunity to address your concerns.
You expressed concern with the results of your Yelp advertising program. You signed up for 500 ad impressions plus video hosting for the price of $315 per month, with a 12-month commitment period. During the 8 months that ads have been running for Inspiring Hands Therapeutic Massage, 1/3 of the traffic received has come as a result of clicks on the ads that you paid for. Additionally, when you were using the Call to Action feature, which provided a link for customers to click to make an appointment, 19 clicks were received. You can view a monthly breakdown of your User Views and Customer Leads on the landing page of your Business Account.
All in all, the ad program is doing precisely what it was intended to do. It has increased your exposure with a relevant audience and provided you with opportunities to convert traffic into customers (the CTA feature being one of these tools).
If you would like to cancel your program, please send a written cancellation notice to your account manager before the 15th of the month. If you choose to cancel before the end of your commitment period, an early termination fee of $930 will be assessed.
Yelp, Inc. – See more at: http://www.bbb.org/greater-san-francisco/business-reviews/internet-services/yelpcom-in-san-francisco-ca-193927/complaints#sthash.RQiuShox.dpuf
So let’s do the math –
8 months X $315 = $2,520
$2,520 / 19 clicks = $132.63 per click. And then there’s the $930 “Early Termination Fee”. That sure would have bought a lot of other kinds of advertising.
Darned if you do – Darned if you don’t.
The good news is – Yelp isn’t the only way to get honest reviews that help your business. Need advice? Just ask.
As a marketer (and we all are) more information is better. Google's event will have folks from all over the country getting together to plan how to get more – and better – information from our shopping habits.
As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next. Enhanced Ecommerce – Google Analytics Ecommerce data traditionally focused on details about the purchase – transaction details, product details, and others. But, marketers today want to understand the entire customer journey.
Do you watch your analytics? Do you think Google collects too much information already, or should they track more?
Share your thoughts in the comments below!
So, I’ve been working through an email issue with a friend – the long and short of it is he’s having problems connecting his email accounts to his email software (it’s likely operator error, but hey – we’ve all been there, right?)
So now – My email (google email) is down. After I just finished bragging that I’ve NEVER EVER had an issue with Google mail. Now I look like a dufus. Thanks Google.
But I’m still blaming Dan. He must have given me his email germs. Oh, if you’re in the market for a really nice PVC fence – Dan’s the man. Just don’t email – he won’t get it right away. Better call 256-422-3830 or visit http://fencefabav.com
UPDATE: Looks like it’s not Dan’s fault after all. I mean he’s good – but he’s not that good. http://techcrunch.com/2014/01/24/gmail-goes-down-across-the-world/
You know those cool author pictures you sometimes see in Google’s search results? They may be slowly going away, in a move Google’s Matt Cutts says will increase the quality of search results. Authorship – Googles way to attribute something you write online to your profile, has been found to increase the likelihood of getting clicks in search results pages, and that’s why you’ll often see multiple pictures on the first page for a popular search term – everybody wants the click.
At this time, the SEO geeks haven’t determined exactly why people are getting cut, but it’s suspected that quality and authority of the website plays an important role. We’ll keep our eye on this. In the meantime, learn more at:
I’m sure that as a business owner you sometimes wonder if your marketing is working. There are lots of articles you can read on the subject – just Google the following term:
So, if you browse a bit you’ll find plenty of articles that show you how to tell if your marketing folks are doing a good job. A good measure of success is how often you get leads – you know, how often your phone rings or you receive a web inquiry.
Here’s another fun way that I know my client’s marketing is working – after I rank a client in the search engines for a very competitive term, I start getting phone calls like this from my competitors wanting to “borrow” my client’s popularity… Read the rest of this entry »
The Chamber of Commerce’s Marketing Institute successfully carried out a series of three webinars in a course designed to help business owners create or upgrade their business plans.
Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject. All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc.
Not that there’s anything wrong with that – and if it works for you, then by all means keep doing it. But quite often my clients haven’t realized that their customers have changed the way they do business – which means that WE have to change the way we attract THEM. Read the rest of this entry »
Affected by the recent “Hummingbird” update? I’ve collected some great material on Google’s latest algorithm change. Clients of mine will be largely unaffected, but I’m keeping my eye on the big “G” as they shift focus from link popularity to social signals, conversational search and great on-page SEO. Read the rest of this entry »