Here are my thoughts on Google Adwords – it makes sense for some people, but not for everyone.
Why is Google calling my business non-stop? Who’s REALLY behind the calls? HOW CAN I MAKE THIS STOP??????
I get asked this all of the time, so I go behind the scenes to reveal:
- who’s really calling
- why (and how) they target you
- how to make it stop. (well, most of it)
Follow along and learn how to kill the calls – and optimize your online presence at the same time!
Yelp is getting some more negative attention, this time from Prost Productions and Director/Producer Kaylie Milliken. Her Kickstarter campaign describes Billion Dollar Bully as “a documentary on marketing giant Yelp’s $3.6 billion racket against small business owners.”
This isn’t the first time Yelp’s been under fire for business practices that some describe as bullying.
Do subscribe to Yelp’s advertising campaigns? What’s been YOUR experience? Please comment below.
Chances are, it’ll probably still be there. But according to Google, if it doesn’t display properly on mobile devices – they might pull it from search results, giving preference to those sites that do, effectively making it invisible to searchers. Continue reading Will your website disappear on April 21, 2015?
OWN your marketing – or suffer when they pull the plug. (I’m only posting this because lately I’ve had a lot of people asking about this).
Again, I’m only speculating here – but it sure looks like they shut him down. 🙁
As many of my clients know, I’ve recommended Pixlr as a great online image editor. It’s free – and a fair replacement for Photoshop (which I really love).
I’ve noticed that Pixlr’s online editor has been acting strangely as of late – slow to load, failing to load, and now sporting the “AutoDesk” label. “Uh-Oh, I said… here we go…”
And of course – I fire up Pixlr this morning only to find a good deal of my editing space is consumed by a ginormous advertisement for Google Drive. Ugh. No way to get rid of it. And I already own Google Drive. 🙁
Refreshed the page – and now I’m suddenly a candidate to meet Asian Girls. (Nothing against Asian Girls, they’re quite lovely – but I’m spoken for). So, thank you AutoDesk. You’ve ruined what was a perfectly good tool, just like Microsoft did to Skype.
I took the only appropriate action, and recommend my followers do the same. I’ve had good luck with Canva, so maybe that’s the new tool in my future… I only wish it supported layers.
I rarely post on SEO stuff (because it changes almost daily) but this is kind of an important update for my friends who are business owners or otherwise depend on the Web for new clients or sales.
This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last. The BBB currently gives them A+ status – even with 1400+ complaints!
So, the claim is that you’re penalized if you don’t advertise.
But – what if you DO advertise?
Here’s an example of a complaint and Yelp’s reply:
Thank you for writing. We are glad to have this opportunity to address your concerns.
You expressed concern with the results of your Yelp advertising program. You signed up for 500 ad impressions plus video hosting for the price of $315 per month, with a 12-month commitment period. During the 8 months that ads have been running for Inspiring Hands Therapeutic Massage, 1/3 of the traffic received has come as a result of clicks on the ads that you paid for. Additionally, when you were using the Call to Action feature, which provided a link for customers to click to make an appointment, 19 clicks were received. You can view a monthly breakdown of your User Views and Customer Leads on the landing page of your Business Account.
All in all, the ad program is doing precisely what it was intended to do. It has increased your exposure with a relevant audience and provided you with opportunities to convert traffic into customers (the CTA feature being one of these tools).
If you would like to cancel your program, please send a written cancellation notice to your account manager before the 15th of the month. If you choose to cancel before the end of your commitment period, an early termination fee of $930 will be assessed.
Yelp, Inc. – See more at: http://www.bbb.org/greater-san-francisco/business-reviews/internet-services/yelpcom-in-san-francisco-ca-193927/complaints#sthash.RQiuShox.dpuf
So let’s do the math –
8 months X $315 = $2,520
$2,520 / 19 clicks = $132.63 per click. And then there’s the $930 “Early Termination Fee”. That sure would have bought a lot of other kinds of advertising.
Darned if you do – Darned if you don’t. 🙁
The good news is – Yelp isn’t the only way to get honest reviews that help your business. Need advice? Just ask.
As a marketer (and we all are) more information is better. Google's event will have folks from all over the country getting together to plan how to get more – and better – information from our shopping habits.
As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next. Enhanced Ecommerce – Google Analytics Ecommerce data traditionally focused on details about the purchase – transaction details, product details, and others. But, marketers today want to understand the entire customer journey.
Do you watch your analytics? Do you think Google collects too much information already, or should they track more?
Share your thoughts in the comments below!