Here’s another fun way that I know my client’s marketing is working – after I rank a client in the search engines for a very competitive term, I start getting phone calls like this from my competitors wanting to “borrow” my client’s popularity…
“Hi, this is John Anderson with BEEP, and we’re the attorney-focused web marketing group. And, the reason I’m calling is I’m seeking relevant links for my attorney clients so I was hoping if you could possibly do relevant links exchange, uh, since we’re only focused on the attorneys and law firms of our marketing so and I hope you understand the link building which helps us to drive traffic and all that. So if you are open to this arrangement you can reach me at BEEP and you have a great day, bye.”
I’m pretty sure if they really knew that I do this professionally (attorney marketing ) they wouldn’t have left the message – but it’s comforting to be unknowingly promoted by the competition, LOL!
Listen, marketing is something EVERY business owner needs to do to stay successful. If you have the time, then learn all you can about making your business easy to find for your clients, and take action – even if it isn’t perfect. If you need help promoting YOUR organization, you can reach me here.
Local marketing can be a challenge, especially if you’re entrenched in traditional thinking on the subject. All too often, I’m approached by frustrated business owners that just aren’t getting results because they’re doing “what they’ve been told” – spending hundreds on “Yellow” or other flavors of directories, television, radio, newspaper ads, etc., etc.
Not that there’s anything wrong with that – and if it works for you, then by all means keep doing it. But quite often my clients haven’t realized that their customers have changed the way they do business – which means that WE have to change the way we attract THEM. Read the rest of this entry »
Affected by the recent “Hummingbird” update? I’ve collected some great material on Google’s latest algorithm change. Clients of mine will be largely unaffected, but I’m keeping my eye on the big “G” as they shift focus from link popularity to social signals, conversational search and great on-page SEO. Read the rest of this entry »
It’s been a long-time practice to boost your website traffic and ranking by building links from relevant websites to your site. With all of the Google updates over the past few years, you might be wondering if you should bother with link building at all. Here’s what Website Magazine says:
CONTENT, CONTENT, CONTENT
The creation of quality, relevant content is the cornerstone of any link building program. Content can be created both on your website or as a separate piece that lives off your website. The more people like the content, the more they will read it and share it – musts to drive links and traffic. Content does not have to be text, although in some cases text is preferred. Content can be photographs, video, infographics, ebooks – the list goes on.
With the information that passes on the Internet, it is hard to decipher what is the best information. Companies need to lead in the ‘expert’ arena. By providing a consistent voice on topics appropriate to your company – via content, social media, PR – it will help distinguish the content you produce and help the chances of your content being shared.
So, are YOU creating content? Would you even know where to start? I know many business owners that don’t think they have the skill, creativity, time, etc., to do it – but it really doesn’t have to take a lot of that to do a passable job. Want to know how? Let’s talk. :)
So, I got another message from Bing today – you know, the same people who are running the skewed ads poking fun at Google (for doing the same thing Bing’s been doing forever.)
It’s a really cheery “Update” – sounds good so far… then they drop the Bing Bomb… They’re taking away our ability to post deals or coupons for free. Presumably, that means either: Read the rest of this entry »
As you can see in the images below, they even went as far as to keep my old subscription alive even though I’d upgraded. Had I kept the Premium subscription, I’d have also paid for my Professional subscription! Double dipping. Read the rest of this entry »
Ever thought you could be involved in a conversation with Ashton Kutcher, Jon Stewart, or Miley Cyrus? What about some of your industry’s rock stars? Well, you can, through social media. Tools like Twitter and Facebook make it easy to connect with the stars and the experts on a person-to-person level. Here’s how:
Get on their radar. Read their blog. See what they’re writing about. Retweet their tweets, comment on their Facebook page, and link to their content. The goal is not to become a stalker, but to let them know you’re out there, and you’re more than just a fanboy or fangirl. (If you feel a little stalker-ish, remember that they’re posting their content in a public forum, for public consumption.
Add value. Leave insightful blog comments that expand on the topic. Write your own blog post and link back to theirs. Create a video response. Let them know about your experiences and results using the methods or techniques they’ve taught. Read the rest of this entry »
In an earlier article in this series, we covered using your social media networks to get informal opinions from your followers and friends. Now, let’s cover how to solicit more structured input. There are a number of ways to create and post “official” polls or surveys, none of which involve getting a paper survey printed, and sending it out via snail mail to your followers. Here are some options that are much faster and less expensive:
Google Docs. Create a simple survey in Google Docs (docs.google.com) and get your results in spreadsheet format – for free! You can even brand the survey with your own colors and logo.
Survey Monkey. If you want to email out your survey, check with Survey Monkey at http://surveymonkey.com. You can create surveys quickly and easily, and aggregate answers from up to 100 respondents for free. Get more surveys and more answers for a small monthly fee.
Facebook Polls. Facebook makes it really easy to add polls or surveys to your Facebook profile or page. Just go to http://facebook.com/survey to be walked through the free process.
WordPress Widgets. There are a number of WordPress widgets and plug-ins that can be added easily to your WordPress blog or website. Check out WP-Polls, Poll Code, Snap Poll, and Vizu.