Yelp is getting some more negative attention, this time from Prost Productions and Director/Producer Kaylie Milliken. Her Kickstarter campaign describes Billion Dollar Bully as “a documentary on marketing giant Yelp’s $3.6 billion racket against small business owners.”
This isn’t the first time Yelp’s been under fire for business practices that some describe as bullying.
Do subscribe to Yelp’s advertising campaigns? What’s been YOUR experience? Please comment below.
As many of my clients know, I’ve recommended Pixlr as a great online image editor. It’s free – and a fair replacement for Photoshop (which I really love).
I’ve noticed that Pixlr’s online editor has been acting strangely as of late – slow to load, failing to load, and now sporting the “AutoDesk” label. “Uh-Oh, I said… here we go…”
And of course – I fire up Pixlr this morning only to find a good deal of my editing space is consumed by a ginormous advertisement for Google Drive. Ugh. No way to get rid of it. And I already own Google Drive. 🙁
Refreshed the page – and now I’m suddenly a candidate to meet Asian Girls. (Nothing against Asian Girls, they’re quite lovely – but I’m spoken for). So, thank you AutoDesk. You’ve ruined what was a perfectly good tool, just like Microsoft did to Skype.
I took the only appropriate action, and recommend my followers do the same. I’ve had good luck with Canva, so maybe that’s the new tool in my future… I only wish it supported layers.
This isn’t the first we’ve heard about Yelp allegedly targeting small businesses – sadly, it’s not likely to be the last. The BBB currently gives them A+ status – even with 1400+ complaints!
So, the claim is that you’re penalized if you don’t advertise.
But – what if you DO advertise?
Here’s an example of a complaint and Yelp’s reply:
Thank you for writing. We are glad to have this opportunity to address your concerns.
You expressed concern with the results of your Yelp advertising program. You signed up for 500 ad impressions plus video hosting for the price of $315 per month, with a 12-month commitment period. During the 8 months that ads have been running for Inspiring Hands Therapeutic Massage, 1/3 of the traffic received has come as a result of clicks on the ads that you paid for. Additionally, when you were using the Call to Action feature, which provided a link for customers to click to make an appointment, 19 clicks were received. You can view a monthly breakdown of your User Views and Customer Leads on the landing page of your Business Account.
All in all, the ad program is doing precisely what it was intended to do. It has increased your exposure with a relevant audience and provided you with opportunities to convert traffic into customers (the CTA feature being one of these tools).
If you would like to cancel your program, please send a written cancellation notice to your account manager before the 15th of the month. If you choose to cancel before the end of your commitment period, an early termination fee of $930 will be assessed.
As a marketer (and we all are) more information is better. Google's event will have folks from all over the country getting together to plan how to get more – and better – information from our shopping habits.
As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next. Enhanced Ecommerce – Google Analytics Ecommerce data traditionally focused on details about the purchase – transaction details, product details, and others. But, marketers today want to understand the entire customer journey.